I work WITH AUTHORS, LITERARY AGENCIES & PUBLISHING HOUSES TO HELP ENGAGE READERS AND GROW FANBASES.
Providing a wide variety of customized digital marketing services to a small clientele of book publishing professionals, I do not offer a one-size-fits-all package, rather I typically start by evaluating a client’s current digital marketing efforts and then work with them to define one or more measurable goals and a strategic plan too achieve them.
My experience is primarily with single title campaigns, multi-title reissue campaigns and long term author-centric marketing strategies. Occasionally, I’m brought on by an author’s in-house marketing team to assess current practices and make actionable recommendations that enable them to efficiently overhaul and update their marketing efforts.
Admin Case Studies
Ongoing VALUE ASSESSMENT of Promotional Campaigns
The same way that a mailing list can not be measured by subscriber numbers alone, a promotion geared towards increasing a mailing list can not be measured solely by opt-ins acquired. In 2016, I began working to qualitatively access the success of our promotional campaigns. Opt-in retention and engagement are evaluated along side import numbers to genuinely identify the most successful campaigns. By taking a closer look at promotions that “work” we are able to develop future campaigns with a higher chance of long term success.
Client 2010 to present. Current responsibilities include: analytics/metrics reporting, email campaign strategy and formatting, graphic design, promotional campaign strategy and execution, website development strategy along with CMS maintenance and content updates.
adapting for mobile users
First hired as a sub-contractor back in 2009 by Works Progress Design, my task was to build a newly designed EmilyGiffin.com and transition her mailing list to a modern email marketing service provider. After the initial project wrapped, Emily asked that I stick around to manage her digital marketing services ongoing. In Dec 2013, we closely watched metrics indicated that Emily's fanbase was rapidly shifting in their increased use of mobile devices. With over 50% of her audience viewing her marketing efforts via phones and tablets, her website and email campaign templates were rebuilt with responsive layouts. Even today, Emily's digital marketing efforts continue to adjust and evolve as her fan base rapidly gloms on to new social and device trends.
Client 2009 to present. Current responsibilities include: analytics/metrics reporting, email campaign strategy and formatting, graphic design, promotional campaign strategy and execution, website development strategy along with CMS maintenance and content updates.
long term development
Over a decade ago, Anne Stuart reached out for help with her website. Working with a branding and design agency, we were able to create an original set of timeless graphic assets that perfectly captured her whimsical persona as well as the dark and dangerous themes in her books. Over the years, those exact same assets have been able to be repurposed for three subsequent website and numerous email template re-builds to keep up with the evolving world wide web and email marketing practices. In 2017, Anne-Stuart.com was revamped once again to encourage the author's new readers and loyal fanbase to explore her 100+ works of fiction using her established look in a modern website build.
Client 2005 to present. Current responsibilities include: analytics/metrics reporting, email campaign strategy and formatting, graphic design, promotional campaign strategy and execution, website development strategy along with CMS maintenance and content updates.
Nora Roberts / Debbie Macomber
As the internet evolves so do digital marketing best practices. Selecting a modern service provider to replace a legacy one can be a daunting task as is transitioning an author’s website and email marketing assets from one platform to the other. In 2013 and 2014, I was hired by the in-house marketing teams for Nora Roberts and Debbie Macomber respectively to migrate their email mailing list data, evaluate their current digital marketing practices and come up with personalized recommendations that would help streamline and modernize their efforts. Using my advice and reassurance, internal teams for both clients have gone on to confidently select new service providers, updating the methods and tools that currently power their refreshed websites and email marketing strategies.
The personalized Diet
Client supplied layered file of book jacket, logos and copy only script. Footage, animations and music track from stock sources.
Before the Fall (Paperback Ed.)
Client supplied book jacket, logos and copy only script. Footage, and music track from stock sources. Required a look and feel that was very similar hardcover edition's video ad.
the daily show: An Oral History
Client supplied book image, logos, candid photos, intro audio track and copy only script. Music track from stock sources. Req was a look and feel that was similar to the TV show but didn't infringe on any rights held by Comedy Central.
Client supplied book image, logos, author photos and copy only script. Music track from stock source.