I work with authors, literary agencies & publishing houses to help them engage readers and grow fanbases.
If your website CMS or email marketing service provider's tools haven't been updated in the last year, it's time to move on. The internet is evolving fast, you'll need the most modern services to keep up.
Design something pretty and you may be good for a year or two. Develop a brand guide with graphics, fonts and color concepts that accurately conveys your style and you'll be able to tweak templates and layouts for a consistent modern look as digital marketing evolves for up to a decade.
From domain registration to hosting server access, every author should own the keys to and have full control over their digital marketing presence at all times.
build from metrics
Before you even consider the pretty, get a handle on how readers are using your site. Use your existing metrics to develop a strategy and goals that ensure you're always moving in the right direction.
New term isn't new but it is finally starting to take hold as accepted practice. You'd be wise to design your website and email campaigns for mobile first, desktop after.